ASMETA / BIJENKORF STORAGE UNIT

DESIGN: FRISO KRAMER 1953

MEASUREMENTS: H 195 W 96 D 26 CM

PRICES:

LIGHT YELLOW: 800,- / DARK YELLOW: 900,- / SINGLE CASE: 395,- EURO

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Rare and symbolic post-war design, these famous Asmeta modular storage units by Dutch designer Friso Kramer for the exclusive ‘Bijenkorf’ department store. This set contains the rare metal cabinet with the doors.
From the beginning of the 20th century a new rationality began in furniture design, stimulated by the new philosophies that emerged from the Bauhaus School and ‘The Stijl’. Together with the use of ‘new’ materials and innovative production methods the modern European furniture companies became very creative producing clever furniture for home and office made out of metal, culminating in the 1950ies.
This 1953 bookcase is probably one of the best examples reflecting a new era of consumer prosperity in the Netherlands during the early fifties. The carefully balanced proportion and absence of decoration clearly comes together in these very creative, simple and powerful design. The geometric yellow / dark blue rhythmic pattern really evokes the athmosphere of the abstract graphic designs and architecture of that era.
A must have for any collector of Friso Kramer designs and matches great with other Dutch industrial design pieces. Thanks to their heigth and transparency, these units are very suitable to be used as a room divider.

 

 

Condition: some normal usermarks, some scratches on the yellow parts at one of the units. To increase the slender shape of these units,  the lower shelves have been removed, but the both extra shelves and screws come with each of the units ofcourse. One of the units’ yellow parts are quite bright compared to the other ( the units have been scourced separately ). Quite affordable shipping possible when taken apart. Easy rebuilding.

 

The units can be purchased seperately. Please inform for a shipping quote for your country.

If desired the metal cabinet ( 1 available ) comes with or without the unit.

 

 

 
Being influenced by ( pre war ) functionalism, Famous Dutch designer Martin Visser had clear ideas about the principles of good furniture design. Visser began his career working as a decorator for Dutch department store ‘De Bijenkorf’ before he became designer at the Spectrum furniture company in the early 1950ies. Visser commissioned Friso Kramer to create this metal book case for the company in 1953. Kramer became famous for his many designs for Dutch company Ahrend / De Cirkel, which manufacturered steel furniture for schools and office buildings.Today, his work is probably one of the most appreciated of its kind, and particulary the pieces developed during the fifties have already become true collector items which are wanted all over the world. Friso Kramer can be referred to in the same sentence as designers such as Rietveld, Visser, and Braakman. A retrospective exhibition of his work was held in the ‘Boymans van Beuningen Museum’ Rotterdam and in the ‘Stedelijk Museum’ in Amsterdam.

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